Mike Gore along with his brother Abe and Sol Lesser started the West Coast Theatres In 1920. Gore served as the President of the The West Coast Theatres which rapidly expanded until it became the main first-run theater chain in the Pacific states. In 1926, Sol Lesser sold his West Coast interests to a financier and the independent chain soon merged with William Fox’s Fox Theatres becoming the Fox West Coast Theatres. Due to the tie-in with the Fox Studios, the theatres became the scourge of the independent film producers for many years. On November 6, 1930, Joe Schenck and Sam Goldwyn issued a statement signed by the United Artists compatriots Mary Pickford, Douglas Fairbanks, Charles Chaplin, Norma Talmadge, Gloria Swanson, Eddie Cantor, Al Jolson, D. W. Griffith, and Ronald Coleman. They denounced the Fox West Coast monopoly as “greedy and short-sighted.” Fox responded by boycotting all United Artists films, therefore cutting the independents out of many zones. Goldwyn publicly threatened to show his movies “in halls and armories” rather than give in to Fox. When the United Artists theaters began an aggressive expansion in areas of California, Fox settled with the independents in 1931.